Published on Plan Adviser on January 21, 2026 | Authored by Valentina Baez
Advisory M&A News – 1/21/2026
Prime Capital acquires Bradshaw Rogers Financial Partners; Modern Wealth adds $300M New York team; Choreo agrees to buy assets of Northeast Financial and Herbein Financial; and more.
Reported by Valentina Baez
Prime Capital Acquires Bradshaw Rogers Financial Partners
Prime Capital Financial announced its acquisition of Salisbury, North Carolina-based Bradshaw Rogers Financial Rogers Inc., a wealth management firm with $600 million in assets under management.
The partnership expands Prime Capital’s national presence with a team of seven professionals, including partner roles for Founders Trent Bradshaw and Brandon Rogers.
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Bradshaw Rogers, founded in 2006, provides comprehensive, planning-led wealth management with a focus on integrated tax strategy, aligning with Prime Capital Financial’s continued expansion of planning and tax platform. The acquisition follows the recent launch of Prime Capital’s tax advisory practice.
“Trent and Brandon have built an exemplary team with a strong tax-focused approach that complements our recent expansion into tax services,” said Glenn Spencer, Prime Capital’s CEO, in a statement. “This partnership also meaningfully expands our presence in the Carolinas, which has been a key growth region for us, and supports a more coordinated, long-term approach to financial planning for clients nationwide.”
Bradshaw Rogers will continue working closely with clients while leveraging Prime Capital Financial’s resources, infrastructure and platform. Prime Capital Financial has an established footprint across the Carolinas, with offices in Asheville, Charlotte, Raleigh and now Salisbury in North Carolina, as well as Charleston, South Carolina.
Alaris Acquisitions acted as the adviser to Bradshaw Rogers for this transaction.
Modern Wealth Adds $300M New York Team
Modern Wealth Management LLC, a registered investment advisory firm, announced an asset purchase agreement of a Rochester, New York-based advisory practice led by industry veteran Craig Houck. The transaction adds a four-person advisory team—formerly part of Manning & Napier Associates in nearby Fairport— to Modern Wealth’s Rochester office, with Houck joining as managing director.
Overseeing $300 million in client assets, Houck and his team have joined Modern Wealth to leverage its robust, fully integrated wealth management platform. The move further expands Modern Wealth’s largest East Coast presence, which includes a growing retirement plan advisory and financial planning business.
“In particular, the firm’s deep tax planning expertise allows us to better serve clients navigating increasingly complex financial decisions, especially as they move through retirement,” Houck said in the announcement.
Modern Wealth added 19 new advisory teams throughout 2025, expanding service lines and platform capabilities with nearly $11 billion in assets under management.
Choreo Agrees to Buy Assets of Northeast Financial and Herbein Financial
Choreo LLC. announced Wednesday an agreement to purchase all the assets of Northeast Financial Group Inc. and Herbein Financial Group, Pennsylvania-based registered investment advisers with $1.3 billion in combined client assets, headquartered in Allentown and Reading, respectively.
Herbein Financial Group was created over two years ago through a joint venture between Northeast Financial Group, a wealth management firm, and Herbein + Co. Inc., an accounting firm. Josh Laychock, with more than 20 years of financial services experience, leads both Northeast Financial Group and Herbein Financial Group.
Upon closing the transaction, Choreo will welcome 12 full-time employees, including six financial advisors.
“Business owners are navigating a more complex planning environment, with tax policy uncertainty, changing markets and higher expectations for integrated advice,” Laychock said in a statement. “Joining Choreo will give our team added scale, broader capabilities and a platform built to deliver coordinated planning without losing the client-first culture we value.”
Choreo serves more than 7,000 clients with approximately $27.2 billion in assets under management and advisement, as of December 2024.
Allworth Financial Acquires Grunden Financial Advisory
Allworth Financial L.P., a registered investment advisory, announced the acquisition of Grunden Financial Advisory Inc., a Denton, Texas-based wealth management firm overseeing $500 million in assets under management.
The acquisition supports Allworth’s expansion into Texas. With offices in Denton and Addison, Allworth continues to deepen its presence in North Texas as a strategic growth hub and part of a broader Texas expansion across key areas, including Houston.
Founded 25 years ago, Grunden Financial Advisory delivers comprehensive, relationship-driven financial planning to multi-generational families throughout North Texas. The firm’s six-person team, including Partner Advisers Ricky Grunden Sr., Dave Ragan and Susy Thomas, will continue in their existing roles and gain support from Allworth’s operations, compliance and technology teams.
Clients of Grunden Financial will gain access to Allworth’s national platform, including enhanced financial planning resources, advanced tax and estate planning capabilities, and a broader suite of investment solutions.
Headquartered in Folsom, California, Allworth Financial is a national, full-service RIA firm with approximately $34 billion in assets under management.
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