Creative Planning is a leading independent registered investment advisor founded in 1983 that has grown to become one of the largest RIAs in the United States, employing 1,428 professionals across 102+ offices nationwide while managing over $217 billion in client assets. Headquartered in Overland Park, Kansas, the firm serves high-net-worth individuals, families, business owners, and institutions through a comprehensive wealth management platform that integrates investment management, financial planning, tax strategy, estate planning, and risk management under a single coordinated structure. The firm distinguishes itself through its multidisciplinary team approach, combining credentialed professionals including CFPs, CPAs, attorneys, and insurance specialists to deliver tailored solutions, while its in-house tax and legal capabilities, proprietary technology platform, and open-architecture investment philosophy with fee transparency position it as a market-leading, growth-oriented wealth management platform with national reach and a distinctive client-first value proposition that makes it an attractive partner for merger and acquisition opportunities.