Merit Financial Advisors, a national wealth management firm established in 1998, was built by advisors, for advisors, many of whom were once independent firm owners themselves. The firm’s mission is to provide coordinated, objective advice to help clients achieve their financial goals through professional wealth management. Merit Financial Advisors exists to enrich the lives of those it serves, with a mission to revolutionize the client experience by building the RIA of the future. Over the years, Merit has achieved exponential growth through organic growth, acquisitions, and the integration of financial advisors. As of March 31, 2024, Merit has completed 45 M&A transactions, including notable acquisitions such as Mersberger Financial Group, Biltmore Capital Advisors and Triad Financial Strategies. Merit Financial Advisors operates nationally, supporting both independent RIA and advisors affiliated with broker-dealers. The firm provides a wide array of advisory services including asset management, financial planning, retirement plan advice, participant and other consulting, employee wellness programs, and educational workshops. Merit targets clients across all segments, including business owners, retirees, individuals in transition (divorce, widowhood), high-net-worth individuals and families, and unique client niches such as AT&T, UPS, Toyota, and Chick-fil-A employees.