Savvy is a modern, tech-enabled Registered Investment Advisor (RIA) founded in 2022. The firm was launched by Ritik Malhotra, a seasoned entrepreneur who previously exited two technology companies. Motivated by his own search for a financial advisor, Ritik recognized the opportunity to reimagine wealth management—not by building tools for other firms, but by creating a client-first RIA that innovates across every aspect of an advisor’s role. Since its founding, Savvy has grown rapidly to over 60 advisors and manages more than $1.7 billion in assets under management, reflecting a 5x year-over-year growth.
Savvy delivers personalized, fiduciary advice through an integrated model that combines investment management, tax-aware strategies, estate and retirement planning, and a seamless digital experience. Its platform is designed to enhance—not replace—the advisor-client relationship, empowering advisors to spend more time with clients and less on administrative tasks. Distinct capabilities include direct indexing, ESG integration, and a deep in-house support team spanning investments, operations, marketing, and client service. At its core, Savvy is a forward-thinking, client-centric firm known for its independence, innovation, and commitment to helping individuals and families take control of their financial futures.